Caring for Your Coffee

If you’re buying Martha & Bros. coffee beans, we know you care as much about coffee as we do. Here are a few tips to help you get the best out of your beans.


These products below are available at Martha & Bros. retail stores.
Bodum Chambord French Press
Chemex Drip Coffee Carafe
Bialetti Moka Express Stovetop Espresso Makers
Bodum Blade Grinder

How to Store Your Coffee

Fine fresh-roasted coffee is perishable – and to keep your fresh-roasted beans at their best, richest flavor once you get them home, it’s important to handle them with care. Store your favorite fresh-roasted beans properly and you can enjoy them for up to three weeks. We recommend the following for best flavor and freshness:

  • 1 Store your whole beans in an airtight container, away from light, humidity, and heat.
  • 2 Keep the container in a cool, dry place like your kitchen cabinets.
  • 3 Do not refrigerate your beans – cold beans immediately attract humidity when taken out of the fridge.
  • 4 NEVER freeze your beans – the coffee’s natural oils spoil as your moist beans freeze, which can ruin the flavor.
  • 5 Buy on a biweekly basis – whole beans can stay fresh for up to three weeks.

How to Grind Your Coffee

We’ve found that the following guidelines lead to the best flavor:

  • 1 Grind your coffee evenly to ensure uniform extraction as you brew.
  • 2 A medium grind works best for most: too fine a grind can extract bitterness, and too coarse a grind can lead to a weak brew.
  • 3 For optimum freshness, grind just what you need for each day.
  • 4 For French press brewing, grind your beans for 7 - 10 seconds.
  • 5 For paper filter brewing, grind your beans for 15 - 20 seconds.
  • 6 For espresso brewing, grind your beans for 20 - 25 seconds.

How to Brew the Best Filtered-Coffee Cup

  • 1 Start with fresh cold water.
  • 2 Heat water to a boil and let it sit for a few moments.
  • 3 Place two to three tablespoons of ground coffee per cup into your filter.
  • 4 Pour hot water evenly over the grounds.
  • 5 Water should drip down the coffee filter for just about four minutes to avoid over-extraction, which can result in a bitter brew. (If water drips through the cone in less than two minutes, you’ll get a weak brew.)